This Privacy Policy explains how Selora BioSystems and/or Selora Technologies, Inc. collect, use, disclose, retain, and protect personal information when you access our website, create an account, place an order, contact us, subscribe to communications, interact with our content, or otherwise use our services.
For purposes of this Privacy Policy, “Selora,” “Selora BioSystems,” “Company,” “we,” “us,” or “our” refers to Selora BioSystems and/or Selora Technologies, Inc., including its owners, officers, employees, contractors, service providers, affiliates, successors, and assigns.
By accessing our website, creating an account, placing an order, submitting information, or using our services, you acknowledge that you have read and understood this Privacy Policy.
All products sold by Selora BioSystems are supplied strictly for qualified laboratory research use only. Selora is not a medical provider, healthcare provider, pharmacy, telehealth platform, diagnostic provider, or treatment provider. Do not submit medical information, health conditions, treatment requests, dosing questions, injection questions, side effects, personal-use information, or other prohibited-use communications.
1. Scope of This Policy
This Privacy Policy applies to personal information collected through:
- Our website
- Account registration
- Checkout and order forms
- Payment processing
- Shipping and fulfillment
- Customer support communications
- Email and SMS subscriptions
- Marketing campaigns
- Analytics tools
- Fraud prevention tools
- Compliance review
- Social media interactions
- Any other Selora-controlled online service that links to this Privacy Policy
This Privacy Policy does not apply to third-party websites, payment platforms, shipping carriers, social media platforms, analytics providers, advertising platforms, or other third-party services that operate under their own privacy policies.
2. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information.
A. Identifiers
This may include:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Account username
- IP address
- Device identifiers
- Order number
- Customer ID
- Payment transaction reference
- Age confirmation or date-of-birth confirmation, where required
B. Commercial Information
This may include:
- Products viewed
- Products added to cart
- Products purchased
- Order history
- Payment status
- Shipping history
- Return, refund, or replacement history
- Customer support history
- Checkout certifications accepted
- Research-use acknowledgments accepted
- Policy versions accepted
C. Payment Information
Payment information may include billing details, payment method type, transaction status, fraud-screening results, and payment confirmation.
Selora does not store full credit card numbers on its own servers. Payment card information is processed by our third-party payment processor, subject to that provider’s own security and privacy practices.
D. Internet, Device, and Usage Information
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Referring website
- Time spent on pages
- Cart activity
- Checkout activity
- Approximate location derived from IP address
- Cookie identifiers
- Analytics events
- Advertising pixel events, if enabled
E. Communications
This may include:
- Emails sent to us
- Contact form submissions
- Customer support messages
- SMS messages, if you opt in
- Social media messages or comments
- Prohibited-use communications
- Order notes
- Compliance-related communications
- Chargeback or dispute communications
F. Compliance and Risk-Management Information
Because Selora sells research-use materials only, we may collect and retain information needed for compliance and risk management, including:
- Checkout certifications
- Research-use acknowledgments
- Age certifications
- Terms acceptance records
- IP address and timestamp
- Order review notes
- Account restriction records
- Fraud review information
- Chargeback evidence
- Customer communications suggesting prohibited use
- Documentation related to order refusal, cancellation, or account termination
G. Sensitive Personal Information
Selora does not intentionally request medical information, health information, genetic information, biometric information, precise geolocation, government ID numbers, racial or ethnic information, religious beliefs, union membership, sexual orientation, or other sensitive personal information.
Do not submit sensitive personal information unless specifically requested for a lawful, limited, and necessary purpose.
If you voluntarily submit medical, health, personal-use, dosing, injection, treatment, or prohibited-use information, we may retain that communication for compliance, risk-management, account review, legal, fraud prevention, or policy enforcement purposes. We will not use it to provide medical advice, treatment advice, dosing guidance, or personal-use support.
3. How We Collect Information
We may collect personal information directly from you when you:
- Create an account
- Place an order
- Complete checkout
- Check required certification boxes
- Contact customer support
- Subscribe to emails or SMS
- Submit a form
- Request documentation
- Report a shipping issue
- Request a return or replacement
- Interact with our website or advertisements
We may also collect information automatically through:
- Cookies
- Pixels
- Analytics tools
- Log files
- Fraud detection tools
- E-commerce platform tools
- Payment processor tools
- Shipping carrier integrations
We may receive information from third parties, including:
- Payment processors
- Shipping carriers
- Fraud prevention providers
- Analytics providers
- Advertising platforms
- Email/SMS providers
- E-commerce platforms
- Customer support tools
- Social media platforms
- Chargeback or dispute processors
4. How We Use Personal Information
We may use personal information to:
- Process orders
- Review and approve orders
- Verify checkout certifications
- Confirm research-use-only acknowledgments
- Confirm age eligibility
- Provide account access
- Process payments
- Detect fraud
- Prevent chargebacks
- Ship products
- Provide tracking information
- Respond to customer service requests
- Review shipping, return, or replacement claims
- Provide product documentation where available
- Maintain order records
- Enforce our Terms and Conditions
- Enforce our Research Use Policy
- Enforce our Product Disclosure
- Enforce our Solvent Use Policy
- Enforce our Shipping and Return Policies
- Restrict or terminate accounts where necessary
- Protect Selora, customers, carriers, suppliers, and service providers
- Comply with applicable law
- Respond to legal requests
- Maintain website security
- Improve website functionality
- Analyze website performance
- Send transactional emails
- Send marketing emails, where permitted
- Send SMS messages, where you opt in
- Measure advertising performance
- Prevent prohibited-use support requests
We do not use customer communications to provide medical advice, dosing guidance, injection guidance, treatment advice, reconstitution-for-administration guidance, or personal-use support.
5. Legal and Business Reasons for Processing
We may process personal information for the following reasons:
- To fulfill orders and provide services
- To operate our website
- To communicate with customers
- To process payment and shipping
- To comply with legal obligations
- To prevent fraud and abuse
- To enforce our policies
- To protect legal rights
- To maintain records
- To support compliance review
- To improve website functionality
- To conduct limited marketing, where permitted
- To protect safety, security, and business operations
6. Cookies, Analytics, and Tracking Technologies
Selora may use cookies, pixels, tags, scripts, log files, and similar technologies to operate the website, remember preferences, support checkout, detect fraud, analyze website traffic, measure marketing performance, and improve user experience.
These technologies may be used by:
- Website platform providers
- Payment processors
- Fraud prevention providers
- Analytics providers
- Advertising platforms
- Email marketing tools
- SMS tools
- Customer support tools
You may be able to control cookies through browser settings, device settings, cookie banners, or privacy preference tools. Some site features may not work properly if required cookies are disabled.
Where required by law, Selora will provide cookie choices, opt-out rights, or recognition of applicable privacy preference signals.
7. Targeted Advertising and “Sale” or “Sharing” of Personal Information
Selora does not sell personal information for money.
However, some privacy laws may define “sale,” “sharing,” or “targeted advertising” broadly enough to include the use of advertising cookies, retargeting pixels, or analytics tools that disclose identifiers, internet activity, or device information to advertising partners.
If Selora uses advertising technologies of this kind, certain personal information may be considered “shared” for cross-context behavioral advertising or targeted advertising under applicable privacy laws.
Where required by law, you may opt out of such sale, sharing, or targeted advertising by using a cookie preference tool, a recognized browser-based opt-out preference signal, or by contacting us at info@selorabiosystems.com.
8. Email Marketing
If you subscribe to emails or otherwise provide consent where required, we may send marketing emails about Selora products, policies, educational content, promotions, updates, or company news.
You can unsubscribe from marketing emails by using the unsubscribe link included in the email or by contacting us at info@selorabiosystems.com.
Transactional emails, such as order confirmations, shipping updates, account notices, policy notices, compliance notices, or customer service messages, may still be sent even if you unsubscribe from marketing emails.
Commercial email must include opt-out rights under CAN-SPAM, and opt-out requests must be honored as required by law.
9. SMS and Text Messaging
If you opt in to SMS or text messaging, Selora may send messages related to orders, shipping updates, account notices, promotions, abandoned carts, or customer service.
Message and data rates may apply. Message frequency may vary.
You may opt out of marketing text messages by replying STOP or following the instructions provided in the message. You may receive a confirmation message after opting out.
Selora will not require SMS marketing consent as a condition of purchase unless clearly disclosed and legally permitted.
10. When We Disclose Personal Information
Selora may disclose personal information to the following categories of recipients:
- Payment processors
- E-commerce platforms
- Shipping carriers
- Fulfillment providers
- Email service providers
- SMS providers
- Customer support tools
- Analytics providers
- Advertising partners
- Fraud prevention vendors
- IT and hosting providers
- Cloud storage providers
- Professional advisors
- Attorneys
- Accountants
- Compliance consultants
- Insurance providers
- Government authorities, where required
- Law enforcement, where legally required or appropriate
- Successor entities in a merger, sale, acquisition, restructuring, or transfer of assets
We disclose personal information only as reasonably necessary for business operations, compliance, security, legal protection, fraud prevention, customer support, order fulfillment, marketing, or website functionality.
11. Service Providers and Contractors
We may share personal information with service providers and contractors that help us operate our business.
These providers may only use personal information to provide services to Selora, unless otherwise permitted by law or disclosed in this Privacy Policy.
Examples include:
- Website hosting
- Payment processing
- Order fulfillment
- Shipping
- Email delivery
- SMS messaging
- Fraud prevention
- Analytics
- Advertising measurement
- Customer support
- Cloud storage
- Security monitoring
- Legal and accounting services
12. Data Security
Selora uses reasonable administrative, technical, and physical safeguards designed to protect personal information.
These may include:
- Secure website connections
- Access controls
- Password protections
- Payment processor security
- Fraud screening
- Limited employee or contractor access
- Recordkeeping controls
- Vendor review
- Security monitoring
- Data minimization where appropriate
- Secure disposal practices where appropriate
No website, payment system, email system, storage system, or transmission method is completely secure. You are responsible for protecting your account credentials and notifying us promptly if you believe your account has been compromised.
New York’s SHIELD Act requires covered businesses to maintain reasonable safeguards for private information and expanded the breach definition to include unauthorized access that compromises confidentiality, security, or integrity.
13. Data Retention
Selora retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
We may retain information for:
- Order processing
- Customer service
- Tax and accounting records
- Fraud prevention
- Chargeback defense
- Compliance review
- Policy enforcement
- Legal claims
- Security monitoring
- Research-use certification evidence
- Shipping and return claim records
- Account restriction records
| Category | Typical Retention |
|---|---|
| Account information | Until account deletion request, plus legally required or business-necessary period |
| Order records | 7 years or as required for tax/accounting/legal purposes |
| Payment records | As maintained by payment processor and required for accounting/dispute purposes |
| Checkout certification records | 7 years or longer if needed for compliance/legal defense |
| Customer support records | 3–7 years depending on issue type |
| Shipping/return claims | 3–7 years |
| Fraud, chargeback, prohibited-use, or compliance records | As long as necessary to protect legal/compliance interests |
| Marketing email records | Until unsubscribe plus suppression-list retention |
| Analytics/cookie data | According to tool settings and legal requirements |
14. Children’s Privacy
Selora BioSystems is not directed to children.
Our website, products, and services are intended only for users who are at least 21 years old or the age of majority in their jurisdiction, whichever is greater.
We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without legally required consent, we will take appropriate steps to delete or restrict that information.
COPPA imposes requirements on websites and online services directed to children under 13 and on services that knowingly collect personal information from children under 13.
15. Your Privacy Choices
Depending on your location and applicable law, you may have rights to:
- Access personal information
- Confirm whether we process personal information
- Correct inaccurate information
- Delete personal information
- Obtain a copy of personal information
- Opt out of sale or sharing
- Opt out of targeted advertising
- Limit use of sensitive personal information, where applicable
- Withdraw marketing consent
- Appeal a denied privacy request, where applicable
- Not be discriminated against for exercising privacy rights
To submit a privacy request, contact us at info@selorabiosystems.com.
We may need to verify your identity before fulfilling a request. We may deny, limit, or delay a request where permitted by law, including where information must be retained for legal, tax, compliance, fraud prevention, security, chargeback, account restriction, or policy enforcement purposes.
16. California Privacy Notice
This section applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to Selora.
California requires a notice at collection that lists categories of personal information collected, purposes for collection or use, whether information is sold or shared, and retention periods.
Categories Collected
In the past 12 months, Selora may have collected:
- Identifiers
- Customer records information
- Commercial information
- Internet or network activity
- Approximate geolocation from IP address
- Payment-related information handled by payment processors
- Communications
- Compliance and fraud-prevention information
- Inferences from website or shopping activity, if analytics/advertising tools are used
Purposes
We may use this information for:
- Order processing
- Payment processing
- Shipping
- Customer support
- Fraud prevention
- Compliance review
- Research-use certification recordkeeping
- Website functionality
- Analytics
- Marketing
- Advertising measurement
- Policy enforcement
- Legal compliance
- Security
Sale or Sharing
Selora does not sell personal information for money.
If we use advertising pixels, retargeting tools, or cross-context behavioral advertising, we may “share” certain identifiers and internet activity with advertising partners under California law.
California residents may opt out by contacting info@selorabiosystems.com.
Sensitive Personal Information
Selora does not intentionally collect sensitive personal information for the purpose of inferring characteristics.
Selora does not intentionally request health or medical information. If you voluntarily submit prohibited-use, medical, health, dosing, administration, or personal-use information, we may retain it only for compliance, legal, fraud prevention, account review, or policy enforcement purposes.
California Rights
California residents may have the right to:
- Know what personal information is collected
- Access personal information
- Delete personal information
- Correct inaccurate personal information
- Opt out of sale or sharing
- Limit use of sensitive personal information, where applicable
- Not be discriminated against for exercising privacy rights
To exercise California rights, contact info@selorabiosystems.com.
Authorized agents may submit requests where permitted by law, but Selora may require verification of the request and authorization.
17. Other U.S. State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on your state and whether those laws apply to Selora, you may have the right to access, delete, correct, obtain a copy of personal information, opt out of targeted advertising, opt out of certain profiling, or opt out of sale of personal information.
To exercise any applicable state privacy right, contact us at info@selorabiosystems.com.
If we deny a request and your state provides an appeal right, you may appeal by replying to our decision email with the subject line: Privacy Appeal.
18. International Users
Selora is operated from the United States.
If you access our website from outside the United States, you understand that your information may be collected, processed, stored, and transferred in the United States or other jurisdictions where our service providers operate.
19. Research-Use and Prohibited-Use Communications
Selora products are strictly for qualified laboratory research use only.
If you submit communications involving human use, animal use, dosing, injection, ingestion, administration, reconstitution for personal use, treatment, side effects, weight loss, bodybuilding, anti-aging, wellness, or other prohibited use, Selora may:
- Decline to respond
- Cancel an order
- Restrict an account
- Terminate an account
- Deny future purchases
- Retain the communication for compliance review
- Use the communication to enforce policies
- Use the communication to defend against claims, disputes, or chargebacks
Selora does not use such communications to provide medical advice, treatment advice, dosing guidance, administration guidance, or personal-use support.
20. Payment Security
Payments are processed by third-party payment processors.
Selora does not store full credit card numbers, CVV codes, or full payment credentials on its own servers.
Payment processors may collect and process payment information according to their own privacy policies, security practices, and legal obligations.
Selora may receive limited payment-related information, such as payment status, transaction ID, billing address, card brand, last four digits, risk score, dispute status, or fraud-screening information.
21. Third-Party Websites and Platforms
Our website may link to third-party websites, platforms, services, laboratories, carriers, payment providers, social media pages, or other external resources.
Selora is not responsible for the privacy practices, security practices, content, claims, policies, or actions of third parties.
You should review the privacy policies of any third-party service you use.
22. Business Transfers
If Selora is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, transition of service, or similar transaction, personal information may be disclosed or transferred as part of that transaction.
Any successor entity may continue to use personal information consistent with this Privacy Policy unless otherwise disclosed.
23. Legal Requests and Protection of Rights
Selora may disclose personal information if we believe disclosure is reasonably necessary to:
- Comply with law
- Respond to subpoenas or legal process
- Cooperate with law enforcement or regulators
- Protect Selora’s rights
- Enforce our Terms and policies
- Investigate fraud
- Prevent prohibited use
- Respond to chargebacks or disputes
- Protect customers, carriers, suppliers, service providers, or third parties
- Prevent harm, illegal activity, or misuse
24. Changes to This Privacy Policy
Selora may update this Privacy Policy from time to time.
When we update this Privacy Policy, we will revise the “Last Updated” date above.
Your continued use of the website after the updated Privacy Policy is posted means you acknowledge the updated policy.
For material changes, Selora may provide additional notice where required by law.
25. Contact Us
For privacy questions, privacy rights requests, or data-related concerns, contact:
Selora BioSystems Privacy Team
Email: info@selorabiosystems.com
Website Visit Logs, IP Address & Approximate Location
When you visit selorabiosystems.com we record standard technical information about the visit: the network (IP) address your request arrives from, an approximate city, region and country derived from that address, the pages you view, the referring website, your browser user agent and a coarse device type. We do not request or use GPS or browser location permission, and the derived location is approximate only — it is not an exact physical location.
This information is used solely for site security, fraud and abuse prevention, order support and aggregate traffic analysis. It is never used to identify a visitor's employer, regulator or government affiliation, and it is never used to change what any visitor can see, buy or access. Full IP addresses and individual session details are visible only to authorised Selora administrators. These visit records are automatically deleted 30 days after the last activity.